Watch FMovies. Love them or hate them, the Yankees dominated baseball for more than four decades, then sagged under ownership by CBS until a 42-year-old shipbuilder named George Steinbrenner led a purchase of the team in 1973. He turned that $10m investment into a billion-dollar business, and the 'House that Ruth Built' inspired generations of fans. Deteriorating facilities and changing revenue streams inspired Steinbrenner to build an impressive new stadium marking the end of one grand era and the beginning - perhaps - of another.